For Vendors
Expand Markets. Align Costs to Results.
Grow sales and reach new markets without the cost of building a sales team. Aria connects your products to a network of independent flooring reps.
Built for Manufacturers and Distributors
Outcomes over promises.
- ✓ Access Experienced Independent Reps
- ✓ Faster Market Expansion
- ✓ Performance-Aligned Investment
- ✓ Improved Market Coverage
- ✓ Visibility Into Opportunities
- ✓ Goal-Based Market Development
- ✓ AI-Supported Sales Execution
AI-Supported Sales Execution
Less admin for your team. More signal in the pipeline.
Aria's AI platform cuts administrative work for your sales team and surfaces the project activity that matters.
Technology features →FAQ
Vendor questions, answered.
What is Aria?
Aria is a sales enablement platform that connects product partners with a nationwide network of independent sales professionals supported by AI-powered technology.
How is Aria different from hiring employees?
Aria allows partners to expand market coverage without adding headcount. Costs are aligned to performance and measurable business outcomes.
How do I get my products onto the platform?
Partners provide product information, training materials, market restrictions, and commission structures. Aria handles onboarding and distribution to the network.
Can I control where my products are sold?
Yes. Partners can define:
- Approved territories
- Restricted markets
- Product availability
- Channel limitations
How do participants learn about my products?
Aria provides product training, certifications, content libraries, and ongoing education through the platform.
How are commissions managed?
Partners establish commission structures, and Aria tracks eligible opportunities and commission payments through the platform.
What is Pay-for-Performance Enhanced?
Pay-for-Performance Enhanced allows partners to create specific business objectives and attach incentive payments to achieving those goals.
What types of goals can be created?
Examples include:
- New specifications
- New account wins
- Market expansion
- Product launches
- Sample placements
- Revenue milestones
- Strategic account penetration
Can I direct focus toward specific markets?
Yes. Partners can invest in dedicated coverage for specific territories, customer segments, or product categories.
What visibility do I receive?
Partners receive access to:
- Opportunity pipelines
- Project activity
- Goal progress
- Market insights
- Forecast reporting
- Rep engagement metrics
How does Aria protect my brand?
Partners maintain control of approved messaging, product information, market restrictions, and sales guidelines.
Do I need to manage the participants?
No. Aria manages onboarding, training, technology, and participant support while keeping partners informed of results.
What industries does Aria support?
Aria is built for commercial and residential building product manufacturers including:
- Tile
- Flooring
- Surface materials
- Architectural products
- Decorative products
- Building materials
Why should I choose Aria?
Aria helps partners:
- Expand coverage faster
- Reduce fixed sales costs
- Increase market reach
- Gain visibility into opportunities
- Align investment with results